Airship Videos

Today I want to show you two Airship Videos that you might not have seen. The first one is from Aero Comercial LTDA (http://www.dirigivel.net/) they are a Brazilian company who are working with remote controlled advertising blimps. Check out more videos in their YouTube Channel and also a lot more info on their Website which is in Portuguese, but we have the auto translated version here for you. And now enjoy the videos

The second Video that I wanted to show you comes from Italy showing a hotair airship. Does anyone know more about this airship ? Have a look at the YoutTube Channel of dirigibile94 and enjoy the video here.


Do you know of any great videos that we should feature on the Blog or do you upload videos to YouTube or anywhere else on the web and would like us to feature them in this very same spot? Then send us an email or leave a comment. You can also subscribe to our YouTube channel and become friends with us there.

And if you are bored find our YouTube channel at http://www.youtube.com/airshipworld with lots of videos from us but also a long list of play lists of other airship related Videos. But that's not the only thing you can subscribe to, have a look at our Forum and our Mailing-List to exchange thoughts with other readers. The Forum and Mailing-List are in sync so you only need to subscribe to one of the too to stay up to date. Last but not least you can subscribe to the Blog either by Email to get our articles delivered to your inbox or you subscribe to our RSS feed and use it in a Feed reader. The choice is yours.

Follow up on the Desjardins Insurance ad

Monday we presented the Ad Campaign of Desjardins Insurance which features airships. As reader Sterling from the "the future soon" Blog pointed out the Ad Campaign is not really pro airships. Unfortunately since I live in europe I haven't seen the TV ad yet, but Sterling let's us know:

that they show airship travel as slow, uncomfortable and prone to leaking in rainstorms.

If someone could take a video of the ad and put it on YouTube that would be great. It is interesting that airships have this image. Airship travel is of course inherently slow and but it was once the fastest way to travel and thank god we can now hop on a plane to get somewhere fast. But even though ships are slower people still take a vacation on a cruise ship, so why wouldn't they take a vacation on a cruise airship? Airship travel has never been uncomfortable. And airships were never prone to leaking in rainstorms that's just fiction of the marketing agency. In fact airship travel was the most luxurious way to travel through air ever seen. Never again had people that much space and comfort on an aircraft. I often think I would rather take a day longer but have a comfortable ride than being crammed into a modern airliners economy class.

But if the public has this image of airships we need to do something. The Zeppelin NT shows what the first step is, and we have to continue developing great airships that are simply better than planes, less noise, more comfort, bigger windows and more space. Those are the qualities of an airship over a plane that we can use to show were our industry has an advantage. Airships wont solve all problems but they can be a great alternative.

Here are two press releases talking about the campaign:

• Desjardins General Insurance Introduces Benefits of True Direct Model to Ontario Home and Auto Insurance Customers
• Desjardins pushes into Ontario

Advertising Campaign featuring Airships

The Desjardins General Insurance - Canadas 6th largest financial institution according to their website - is currently running an advertising campaing for their car insurance featuring airships. Here is the Link to the ad page. Their slogan is "Just because something's been invented, Do You Stop There ?"

© Desjardins General Insurance

I think this is a great slogan, because airships have in fact been invented a long time ago but there is a lot more to research and develop and we shouldn't stop at the Blimps we have today. The Zeppelin NT was a great step forward to modern hightech airships but we can do more. The Zeppelin NTs technology is now more than 10 years old and there have been quite a few technological advances, especially in Computers which should allow us to develop new ships faster with the help of computer aided design. So I end with the wise words of Desjardins. Just because something's been invented, Do You Stop There?

"World`s Largest Advertising RC Airship" (60ft/18m) now for Sale or Hire

Yes you read right, I don't know if it is actually the largest RC Advertising Blimp in the World but it is now for sale. Why ? Well, read on about who Skywork Media is and why exactly they are selling their airship.

We like to shortly introduce our company. Skywork Media was founded in May of 2006. We are offering alternative Advertising Mediums & Services such as RC Blimps/Airships, corporate branded hot air balloons and special shapes here in Istanbul, Turkey.

As of October 2006, we own & operate the "Worlds Largest Advertising RC Blimp" (not military) in its class. It is 60ft/18m long, has a volume of 7.451ft3/211m3 and a net Advertising area of 861ft2/80m2 (net banner are), which is larger than a small studio apartment.

We are currently selling this Airship. It is in good and only has 2 hours flight time on it. Local civil aviation changed their regulations about rc airships and now we are not allowed to fly it here.

For more technical information, please contact us at: Skywork-media.com

More pictures can be found here: http://www.flickr.com/photos/skywork/

So that's the story the law doesn't allow them to fly their airship anymore. Do you know of other RC Blimp of a comparable size? Where else is it legal or illegal to fly those, what are the actual regulations in your country. We like to know more about this subject, please let us know what you think via a comment or an email to airshipworld at gmail.com. This is a issue as far as I know also in the US but I can not confirm this. Should it be allowed what can be done to change those laws ? It's an interesting topic and we will look further in to this in future posts.

[Update] The company introduction has been modified on the request of Skywork Media.

About "Airship Advertising"

Together with Skywork Media we would like to publish two posts one more general about Airship Advertising this is this one, and then another one about Skywork Media and their Airship. So read on to find out more about Airship advertising.

Airships are a very powerful marketing tool. Unique & different, they are highly emotional and a high impact alternative advertising medium.

Throughout history and still today humans always have been fascinated with things that fly. You have the air shows, festivals etc. There are many positive feelings associated with things that fly (power, prestige, trust, patriotism...). These positive feelings will be reflected upon the Advertiser and the Brand through "power of association".

Airships also have a high recall rate compared to other media. You will remember an Airship and messages on it after years have gone by.

There is no Advertising clutter in the Sky and this makes Airships also highly visible. It is also a basic human instinct to look up...

Compared to other Advertising Medium, Airships have the lowest Cost per Thousand (CPM) rate, a well known term in Advertising. Yes, therefore Airships are great to reach masses

Among other, Airships complement and maximize your corporate PR efforts.

One of the most impressive features about Airships Advertising is that they reflect an increase in sales & market share and if done right and integration with effective PR, the free publicity & media coverage received is very valueable.

Last but not least, Airships increase brand awareness and strengthen your company/brand image. They draw attention to your marketing message and build impact.

Airships are widely used by Fortune 500 Companies as an integral part of their Marketing Plan. Some famous corporate Blimps include Met Life, Sanyo, Fuji, Saturn, Monster.com, Blockbuster Video and last but not least Goodyear Company who started it all. Being a manufacturer of Blimps during World War 2, Good Year Tire Company operates 3 Advertising Blimps in the US today. Blimps have been an indispensable and powerful vehicle for Goodyear Company in achieving near universal Brand Awareness.

Thanks to Bugra Moto from Skywork Media for this article. What are your opinions about advertising in the sky, please let us know, send us an email or leave a comment on the Blog and check back later today for a closer look at the 60ft/18m remote controlled Skywork Media advertising blimp