Monday, April 21, 2008

Advertising Campaign featuring Airships

The Desjardins General Insurance - Canadas 6th largest financial institution according to their website - is currently running an advertising campaing for their car insurance featuring airships. Here is the Link to the ad page. Their slogan is "Just because something's been invented, Do You Stop There ?"
I think this is a great slogan, because airships have in fact been invented a long time ago but there is a lot more to research and develop and we shouldn't stop at the Blimps we have today. The Zeppelin NT was a great step forward to modern hightech airships but we can do more. The Zeppelin NTs technology is now more than 10 years old and there have been quite a few technological advances, especially in Computers which should allow us to develop new ships faster with the help of computer aided design. So I end with the wise words of Desjardins. Just because something's been invented, Do You Stop There?

7 comments:

Sterling said...

The add is against airships - if you check out the commercial you will see that they show airship travel as slow, uncomfortable and prone to leaking in rainstorms.

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