Thursday, May 7, 2009

Disney Pixar UP - New Envelope Branding on Airshipventures Zeppelin

The Airshipventures Blog has been called Up Ship! ever since. But now they also have a real UP-ship with the new envelope branding that was revealed today. It is featuring the word UP (the title of Disney Pixar's new animated movie) on each side of the envelope with the floating house of the main character of the movie and the company names Disney and PIXAR at the stern of the ship and the words "Only in Theaters" underneath the giant UP. Just the word UP is 78ft across and in total there are over 700 decal sheets with approximately 5000 sqft of decal material. It took four people four days to apply the branding which is provided by the team from Airborne Grafix in Germany who have been designing and producing the brandings of many campaigns of the Zeppelin NT worldwide. The decals will be off by the end of June so hurry to snap a picture of the new branding and send it to Airship Ventures. I find the branding absolutely stunning and a great example of how airship advertising can be, it's really one of a kind. It's the first advertising contract of the Zeppelin NT in the US but I am sure after seeing how impressive the airship is there will be many to follow. Remember the airship will be flying down to L.A. so you will have a chance to catch it there too.
But Airshipventures is not the only Lighter-Than-Air business that is contracted to promote the movie. Jonathan Trappe from ClusterBalloon.com is doing a North America tour with two armchairs that are lifted up with balloons, just like the house in the movie. One chair tours the west coast the other the east coast. Go to the Clusterballoon.com Website for a schedule and to volunteer to help out when they are in your area. Today and tomorrow May 8th the west coast tour is in San Francisco, would be fun to see a picture of both the cluster balloon and the airship. Thanks to Dan Nachbar for the tip on the cluster balloon event.

11 comments:

Danny Hogan said...

I have just found your blog! Glad to see activity here. I work for Tracy Barnes here in North Carolina at the Blimp Works, where we have recently completed a project with Jonathan Trappe for Disney/Pixar's movie "UP". In the month or so leading up to his cluster flights promoting the movie, Jonathan came here and, together with Tracy, they both designed the balloon cluster configuration and worked out details for rigging, balloon sizes, etc.. What a great project it was!
When I saw the "UP" branded logo on the blimp here at this blog, I was amazed, since we had made so many helium spheres with the same branding here at the Blimp Works for Jonathan Trappe.
Just wanted to post a comment, thank Andreas for the blog, and say "Hi" to fellow LTA enthusiasts.
If I can figure out how and where I'll post some pictures we took of the helium spheres we made with the "UP" logo.
Also, the "UP" movie was really good - for a kids' Disney movie it had more plot and theme that adults can enjoy, too. Really fun movie to see!

Thanks again for the chance to speak!

Danny Hogan
danny@theblimpworks.com

Sildenafil said...

I still remember my childhood and when I was kid the Zeppelin were on fashion, then the tragic accident occurred and the Zeppelin disappeared for a while and it is nice to see the modern zeppelins like this one!

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