Airshipventures Blog has been called Up Ship! ever since. But now they also have a real UP-ship with the new envelope branding that was revealed today. It is featuring the word UP (the title of Disney Pixar's new animated movie) on each side of the envelope with the floating house of the main character of the movie and the company names Disney and PIXAR at the stern of the ship and the words "Only in Theaters" underneath the giant UP. Just the word UP is 78ft across and in total there are over 700 decal sheets with approximately 5000 sqft of decal material. It took four people four days to apply the branding which is provided by the team from Airborne Grafix in Germany who have been designing and producing the brandings of many campaigns of the Zeppelin NT worldwide. The decals will be off by the end of June so hurry to snap a picture of the new branding and send it to Airship Ventures. I find the branding absolutely stunning and a great example of how airship advertising can be, it's really one of a kind. It's the first advertising contract of the Zeppelin NT in the US but I am sure after seeing how impressive the airship is there will be many to follow. Remember the airship will be flying down to L.A. so you will have a chance to catch it there too.
But Airshipventures is not the only Lighter-Than-Air business that is contracted to promote the movie. Jonathan Trappe from ClusterBalloon.com is doing a North America tour with two armchairs that are lifted up with balloons, just like the house in the movie. One chair tours the west coast the other the east coast. Go to the Clusterballoon.com Website for a schedule and to volunteer to help out when they are in your area. Today and tomorrow May 8th the west coast tour is in San Francisco, would be fun to see a picture of both the cluster balloon and the airship. Thanks to Dan Nachbar for the tip on the cluster balloon event.